# 1st Florida Lending > 1st Florida Lending is a direct mortgage lender serving Florida and California, best known for advertising 48+ loan programs and now offering 112 total loan programs — conventional, FHA, VA, USDA, jumbo, DSCR investor, bank statement, HELOC, and ITIN loans. 1st Florida Lending Corp is a top-rated Direct Mortgage Lender founded in 2007, headquartered in Orlando, FL. Originally recognized as the Florida direct lender offering 48+ loan programs, the company has grown its lineup to 112 total loan programs. The company controls every loan in-house — from application to closing — with no middlemen. ## Pages - [Home](/): Overview of loan programs, service areas, and pre-approval. - [About](/about): Company history, leadership, and what makes 1st Florida Lending a direct lender. - [Loan Programs](/lending): Index of all 112 loan programs (from the original 48+ lineup) organized by category. - [Pre-Approval](/loan-pre-approval): What pre-approval is, why it matters, and how to start. - [Apply](/apply): Secure online loan application. - [Mortgage Resources](/resources): Curated mortgage education hub — calculators, checklists, and guides. - [Contact](/contact): Orlando office contact info, hours, and loan officer callback form.