WHO WE AREAt 1st Florida Lending Corp., we are Mortgage Lenders (not brokers) committed to making the lending experience valuable, affordable, and tailored to our borrower’s budget and expectations utilizing innovative technology, best systems practices together with a full menu of over 48 lending solutions offering our client-borrowers unparalleled choices for their financing needs. We accomplish this by only employing highly trained and sophisticated mortgage professionals translate to a dynamic company that can offer better, more personalized service not Loan Coordinators who read from a script like most of direct lender competitors and larger bank counterparts. This practice assures our borrowers receive the very best level of personalized expertise available. Our goal is to ensure that every borrower is properly advised about mortgage programs available to meet their needs but we also guide our borrowers throughout the entire transaction from beginning to end. The clients we assist are diverse and range from first time home-buyers, self-employed, foreign national to seasoned buyers acquiring a second homes or investment propertiesARE YOU A FIRST TIME HOME BUYER?For first time home buyers, a mortgage might be one of the largest financial transactions of your life. As a borrower, you need more than just a great rate. Obtaining a mortgage can be a complex and frustrating process. Strict regulations and credit requirements can be daunting, even for the most experienced borrowers. SUMMARY The mortgage industry is changing every day and Florida Direct Lenders., is the lending partner you need to help navigate the complex loan process. That process starts when we find a loan program that best matches your needs, your lifestyle, and your financial goals. In addition to offering fair and competitive rates, our multilingual staff will answer every one of your questions, simplify the lending process, and ensure your borrowing experience is well-informed, secure, and seamless.